About this site

The Breastmilk Its Amazing campaign was originally launched in 2009 across Liverpool City Region following a consultation with families across Merseyside.

In 2o13 the Cheshire and Merseyside Directors of Public Health opted to roll out this campaign across Cheshire and Merseyside.

The Breastmilk It’s Amazing campaign aims to raise awareness of the benefits of breastfeeding and provide advice and signposting to local services. Breastfeeding has numerous benefits for both the baby and the family; it boosts a baby’s immune system, protecting them from illnesses and disease; thus reducing the chance of being admitted to A&E and other emergency healthcare settings.

Please visit the useful links below for further information on breastfeeding.

Unicef
www.babyfriendly.org.uk

Association of Breastfeeding Mothers
www.abm.me.uk

Best Beginnings
www.bestbeginnings.info

Breast Feeding Network
www.breastfeedingnetwork.org.uk

Children’s Centres
www.childrenscentre.gov.uk

La Leche League
www.lalecheleague.org

NCT
www.nct.org.uk

The Baby Café
www.thebabycafe.org

Twins & Multiple Birth Association
www.tamba.co.uk

Wirral Mothers Milk Bank
www.ukamb.org